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| David
Lee, President |
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Dr.
David Lee,
has more than 30 years of business experience in the software industry. His areas of expertise include: |
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| • Engineering the sales and marketing process; |
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Implementing CRM solutions. |
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Efficiently and effectively automating sales and marketing departments; |
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Developing innovative strategic marketing plans; and, |
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Dr. Lee is the Chairman of the Board of Trustees for the University of Northern Virginia, a member of the Board of Trustees of Myers University, on the Board of Advisors to ECPI and was also adjunct faculty for George Mason University.
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He founded Vertical Marketing, Inc., as a home-based business in 1985 and has grown it to a force in the CRM industry with offices in 6 cities world wide. It is profitable, debt-free, and growing. It has won numerous industry awards and certifications, and has employed students in the UNVA work-study program.
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Through careful cash management, insightful resource allocations, and faith in the future of the economy, Dr. Lee guided VMI through the post 9/11 recession in the US. VMI survived where more than 90% of its competitors did not. During this time there were few customers to be found, so VMI directed its engineering resources toward developing its own CRM program. The design is based on decades of experience working with CRM clients, and has been very well received by the market. As a result, VMI is experiencing unprecedented growth and profitability. It is a textbook small business case study.
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Dr. Lee is a recognized speaker and thought leader in the Customer Relationship Management (CRM) industry. He wrote Microsoft CRM for Dummies, and was the technical editor for GoldMine for Dummies. He is a regular contributor to several CRM publications. Mr. Lee is one of only a few trainers in the world selected by FrontRange Solutions to certify other dealer/trainers as Authorized GoldMine Trainers. He has produced a very successful set of GoldMine training video tapes and training materials and has developed many of the Microsoft CRM training materials under contract to Microsoft. |
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He has customized CRM systems for more than 1,000 organizations including the US Navy, US Senate, US Department of Agriculture, Marriott, the Neilson Companies, SunTrust Bank, BB&T Bank, and others. He is a certified sales process consultant, and has certifications for most of the primary mid-market CRM solutions. |
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Before founding Vertical Marketing, Dr. Lee served as Marketing & Support Manager, VP of Marketing, VP Sales, and President in such organizations as Rand Teleprocessing, Barrister Microsystems (a leader in law firm automation) and Market Wise Inc., and as an officer in the US Army. Dr. Lee received a Doctorate in Human Sciences from the American University at Girne. |
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| Deepti Reddykotha, VP of Operations and Project management |
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| Ms.
Deepti Reddykotha
is a highly skilled project manager with Customer
Relationship Management (CRM) expertise. Highly
focused in CRM consulting, and full life-cycle
project implementation. Ms. Reddykotha is a high-energy,
efficient professional who is comfortable in a
dynamic and fast-paced environment. Keen and astute
business analyst and strategist, able to quickly
identify and determine key issues, develop strategic
options, and activate action plans to achieve
initial goals and objectives.
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| Articulate and effective communicator,
with demonstrated abilities in developing written and
oral presentations that portray complex information
in a clear and conclusive manner.
As Regional manager, and a certified VMI CRM project
consultant, Ms. Reddykotha holds many FrontRange technical
and sales process certifications. Experience includes;
sales management, business process consulting, as well
as all aspects of implementing a CRM solution. Ms. Reddykotha
has a solid track record of successfully managing over
30 CRM projects, and has provided engineering technical
support for dozens more. |
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With 10+ years of sales, consulting,
and business process development experience, Ms. Reddykotha
has detailed knowledge of CRM. Ms. Reddykotha also brings
the depth of experience necessary to ensure a successful
project management. Demonstrated exceptional skills
in applying the right resources at the right time to
make the project successful. |
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In addition to managing the VMI southeast
region, Ms. Reddykotha also manages VMI's interface
with its technical development team based in India.
This requires a robust understanding of database structures,
interfaces, and excellent cross-cultural communication
skills |
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| Benjamin Mwendwa, VP of Information Technology and Senior Engineer |
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Mr.
Benjamin Mwendwa,
has more than 11 years of Computer experience ranging from Local Area Networks to Programming. His areas of expertise include: |
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| • Database Management; |
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Imports and Exports; |
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Strong installation and troubleshooting skills; |
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Outstanding ability to analyze and adapt to new technologies; |
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Ability to work and maintain professional relations with clients on all levels. |
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Mr. Mwendwa has successfully implemented many GoldMine and CRMGold.net solutions ranging from small dBase systems to large SQL server ones. He has been a leader in GoldMine Synchronization and troubleshooting for 11 years and has led the design and development team for many third party CRM products for GoldMine and Microsoft CRM. Mr. Mwendwa has also developed custom programs for numerous clients. He holds a Masters degree in Information Systems from the University of Maryland Baltimore County and a Bachelors degree in Computer Science from the American University. He is certified in GoldMine and GoldMine Synchronization.
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| Ramesh Patta, Branch Manager |
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| Mr.
Ramesh Patta
is having vast expertise in project designing
and management relating to Customer Relationship
Management, (CRM). Good communicator with abilities
in written and oral presentations.
Mr. Patta holds Microsoft CRM Implementation
certifications and experience includes; development,
testing, and implementing of CRM solution. Having
8+ years of software development experience.
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Mr. Patta plays a key role in the development of CRMgold.net a web based .net CRM application.
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Mr. Patta has got good knowledge of CRM and
has the technical expertise necessary to ensure a successful project
management and CRMgold.net implementation. |
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