Executive Profiles
David Lee, President
Dr. David Lee, has more than 30 years of business experience in the software industry. His areas of expertise include: Implementing CRM solutions. Efficiently and effectively automating sales and marketing departments Developing innovative strategic marketing plans; and, Dr. Lee is the Chairman of the Board of Trustees for the University of Northern Virginia, a member of the Board of Trustees of Myers University, on the Board of Advisors to ECPI and was also adjunct faculty for George Mason University. He founded Vertical Marketing, Inc., as a home-based business in 1985 and has grown it to a force in the CRM industry with offices in 6 cities world wide. It is profitable, debt-free, and growing. It has won numerous industry awards and certifications, and has employed students in the UNVA work-study program.
Through careful cash management, insightful resource allocations, and faith in the future of the economy, Dr. Lee guided VMI through the post 9/11 recession in the US. VMI survived where more than 90% of its competitors did not. During this time there were few customers to be found, so VMI directed its engineering resources toward developing its own CRM program. The design is based on decades of experience working with CRM clients, and has been very well received by the market. As a result, VMI is experiencing unprecedented growth and profitability. It is a textbook small business case study.
Dr. Lee is a recognized speaker and thought leader in the Customer Relationship Management (CRM) industry. He wrote Microsoft CRM for Dummies, and was the technical editor for GoldMine for Dummies. He is a regular contributor to several CRM publications. Mr. Lee is one of only a few trainers in the world selected by FrontRange Solutions to certify other dealer/trainers as Authorized GoldMine Trainers. He has produced a very successful set of GoldMine training video tapes and training materials and has developed many of the Microsoft CRM training materials under contract to Microsoft.
He has customized CRM systems for more than 1,000 organizations including the US Navy, US Senate, US Department of Agriculture, Marriott, the Neilson Companies, SunTrust Bank, BB&T Bank, and others. He is a certified sales process consultant, and has certifications for most of the primary mid-market CRM solutions.
Before founding Vertical Marketing, Dr. Lee served as Marketing & Support Manager, VP of Marketing, VP Sales, and President in such organizations as Rand Teleprocessing, Barrister Microsystems (a leader in law firm automation) and Market Wise Inc., and as an officer in the US Army. Dr. Lee received a Doctorate in Human Sciences from the American University at Girne.
Deepti Reddykotha, Vice President of Operations
Ms. Deepti Reddykotha is a highly skilled project manager with Customer Relationship Management (CRM) expertise. Highly focused in CRM consulting, and full life-cycle project implementation. Ms. Reddykotha is a high-energy, efficient professional who is comfortable in a dynamic and fast-paced environment. Keen and astute business analyst and strategist, able to quickly identify and determine key issues, develop strategic options, and activate action plans to achieve initial goals and objectives.
Articulate and effective communicator, with demonstrated abilities in developing written and oral presentations that portray complex information in a clear
and conclusive manner. As Regional manager,and a certified VMI CRM project consultant, Ms. Reddykotha holds many FrontRange technical and sales process certifications. Experience includes; sales management, business process consulting, as well as all aspects of implementing a CRM solution. Ms. Reddykotha has a solid track record of successfully managing over 30 CRM projects, and has provided engineering technical support for dozens more.
With 10+ years of sales, consulting, and business process development experience, Ms. Reddykotha has detailed knowledge of CRM. Ms. Reddykotha also brings the depth of experience necessary to ensure a successful project management. Demonstrated exceptional skills in applying the right resources at the right time to make the project successful.
In addition to managing the VMI southeast region, Ms. Reddykotha also manages VMI's interface with its technical development team based in India. This requires a robust understanding of database structures, interfaces, and excellent cross-cultural communication skills
Ramesh Patta, Director
Mr.Patta is having vast expertise in project designing and management relating to Customer Relationship Management, (CRM). Good communicator with abilities in written and oral presentations.He holds Microsoft CRM Implementation certifications and experience includes; development, testing, and implementing of CRM solution. Having 10+ years of software development experience. He plays a key role in the development of crmEZ 4.0 a web based .net CRM application.
He has got good knowledge of CRM and has the technical expertise necessary to ensure a successful project management and crmEZ 4.0 implementation.